Akita is famous for rice farming and its sake breweries. It is well known for having the highest consumption of sake in Japan, and thought to be the origin of the Akita breed of dog which carries the prefecture's name. The women of the region, referred to as Akita bijin (秋田美人 'beauties of Akita'), have also gained widespread renown for their white skin, rounded faces and high voices, all of which are considered highly desirable. Ono no Komachi is a famous example of an Akita bijin.
Located in the north of Honshu, Akita Prefecture faces the Sea of Japan in the west and is bordered by four other prefectures: Aomori in the north, Iwate in the east, Miyagi in the southeast, and Yamagata in the south.
Akita Prefecture is rectangular in shape, roughly 181 km from north to south and 111 km from west to east. The Ōu Mountains mark the eastern border of the prefecture, and the higher Dewa Mountains run parallel through the center of the prefecture. Like much of northern Japan, the prefecture has cold winters, particularly away from the sea.
The Oga Peninsula is a prominent feature of the coastline.